That’s what I said when I went out to the driveway to help my client bring in their products.

You see, the shoot before the one we were doing was to create an image for a van wrap, I had an overlay of the van and worked in Lightroom to position the flavor cues of this awesome premium ice cream. It was hard to imagine what the final van would look like with a 20 Ft. (6.1m) image wrapped around it.

Thanks to the help of Chef Kersti of Butterfly Gourmet Media. my food stylist, and some Photoshop magic, we pulled it off. All I could say was, “Wow.”

About Jerry

I was a science teacher for 31 years. During that time I photographed wedding and Bar Mitzvahs for about 15 years but that was in the days before digital. Being a teacher, I had my summers free so I assisted food and commercial still life photographers in NYC for 3 summers and fell in love with it. Having a wife and a mortgage, it was not practical to give up a job in teaching and go into photography so I put off my dream of becoming a food photographer until I retired from teaching. Now I am living my dream - I am a food and product photographer servicing New York City, Philadelphia and all of New Jersey.
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