That’s what I said when I went out to the driveway to help my client bring in their products.

You see, the shoot before the one we were doing was to create an image for a van wrap, I had an overlay of the van and worked in Lightroom to position the flavor cues of this awesome premium ice cream. It was hard to imagine what the final van would look like with a 20 Ft. (6.1m) image wrapped around it.

Thanks to the help of Chef Kersti of Butterfly Gourmet Media. my food stylist, and some Photoshop magic, we pulled it off. All I could say was, “Wow.”

Posted in Uncategorized | Tagged , , , , | Leave a comment

Spring Brings Rebirth

Spring is a time of rebirth. The plants are blossoming and the animals are mating. Life seems to be getting back to normal.

Life is returning to normal for me as well. Now that I’ve been vaccinated I am willing to work with clients in person that have also been fully vaccinated. Fully vaccinated means two weeks after the last dose (dose 2 for Pfizer and Moderna and dose 1 for J&J.)

So, let’s drink a toast to Spring and the beginning of the return to normalcy.

Posted in Uncategorized | Leave a comment

Google Sites

Did you know that you can create a website on Google for free? Just visite to get started. Here is a link to what I created there…please let me know what you think in the comments.

Posted in Uncategorized | Leave a comment

Must See


Since I added a few new images to the book, the link no longer worked so, I’ve updated the links. I apologize if anyone tried to see the book and was not able to.

I dare you to look at these images and not get hungry. 100 pages (76 images) of sheer deliciousness. You really have to see this. Food Photography at its best.

Just CLICK HERE or on the image below and give the page a minute to load…it’s quite large.

Click on the bottom right corner and turn the page. ENJOY!

Food Photography Book

Food Photography Photo Book


Posted in Food Photography | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Learn Moody Photography

CLOSED – all seats are taken


Did you ever admire those dark, moody food images thatthat not only create a mood, but also, just make your mouth water? Well, here’s the program you’ve been asking for. Photographer Simi Jois ( will be presenting a workshop on Zoom on how to style, light, and shoot those moody images.

Learn how to create a mood, while Jerry Deutsch (, a food and product photographer, will be doing the post-production. Learn how to get that image from the camera to the screen or print.emphasizing your food.

Simi says, “Jerry is my first teacher, I have learned a lot from him and he is a Photoshop genius. I’m thrilled to have him do a workshop with me. It will be a great learning experience for all of us. I cannot wait to learn, please join me“

The workshop will take place on May 5, 2020, at 11 am Central Time (that’s Noon Eastern Time) and will take you from start to finish. A question and answer period following the presented material.

We know that times are tough right now and many of you are not working, so the cost of this workshop is a mere $10.00 payable by PayPal.

Contact Simi at or through Facebook/Instagram Direct Message. To guarantee your seat, make your $10 payment, payable to through PayPal. Space is limited so act now to guarantee your spot.

Posted in Uncategorized | Leave a comment

COVID-19, Social Distancing and Starting Over

I have been doing food and product photography for over 10 years. I am not a big studio with employees. I am a freelancer and contract assistants and food stylists as I need them.

The most important thing to my business, and to me personally, is my clients. Their satisfaction, as well as their well being, are my entire business. So, this virus and social distancing has really taken a toll on my life as well as my business.  As a retired teacher, I do not depend on my photography business as my main source of income. I am not at financial risk right now as so many are. They are suffering. I am not. For that I am thankful. But, as it relates to my photography business, I am basically shut down and hoping for it to return in a couple of months.

When the threat of the pandemic came in Early March, my wife and I decided that if we were to be locked down, we would rather be in Florida with the warmer weather. So, we drove down to Florida and plan on being here until it is safe enough to drive back up north.

I set up a studio in Florida but, I imagine that my clients, if they are still working, do not want to ship their products to me as that becomes an additional expense for them. I certainly understand that, times are tough everywhere. I just hope that this is a temporary situation. My fear is that some of them might find other sources for their imagery as they are reluctant to use me at a distance.

I don’t know if my clients are working or not. Many of them are in the food industry so they might be. Either way, I hope that they are well and don’t feel that I have abandoned them. I have not. I am just a UPS or FedEx delivery away.

I have ended my Microsoft (Bing) and Google ads due to the pandemic. I will not be meeting with any new clients, working with clients at the studio or even work with an assistant or a  food stylist. I don’t imagine that I will be getting any new client inquiries at this time. I only hope that after all this is over, that I don’t have to start my business over from scratch.

If you need product photography and you have a product that could be shipped and then wiped down with a Clorox wipe, I am here and happy to help you with your photographic needs.

On a side note: There is a cafe at the clubhouse in my community which of course, is closed. However, they are still preparing meals and delivering them to the residents. This keeps the residents fed and the cafe employees working. A great idea for everyone. (And the food is excellent.) As a thank you, I have been photographing the meals that they sent us for dinner. These are not specifically prepared for the camera. They come in a plastic container and often squeezed in there. But, the idea that they are still working for us was very impressive and I shot these images as a gift for the cafe.

Posted in Food Photography | Tagged , , , , , , , , , , , , , , , , | Leave a comment

New Website

I am playing with a new website and wanted your opinion. Please Comment!


Posted in Food Photography | Tagged , , , , , , | Leave a comment

50th Anniversary

Photo from History.Nasa.Gov

As you may have read in my bio, I come from a science background. I’ve always been into science, even as a little kid. I remember watching the first mercury space flights in the early 60s. (I was 8 years old when Friendship 7 launched.) Now we are celebrating the 50th anniversary of the first landing on the moon. That was so exciting.

My love of science merges with my love of photography. The images brought back from the Apollo missions are still legendary. The astronauts used Hasselblad cameras…arguably the best camera out there. Did you know that the astronauts left their cameras on the moon to save the weight for the return trip? 12 of these classic cameras are still on the moon.

Posted in Uncategorized | Leave a comment

Blasts from the Past

It’s been a while that I have looked at these but, I thought that I would bring them back as they are still valid. I’ve been asked to write helpful hints for food photographers a few times and would like to share the links to these here…


And don’t forget my little book…


Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment


My goal is to deliver results far above expectations. I would never take on a job that I was not equipped to handle. Reading the kudos that I have been given by my clients makes that quite obvious.  Maturity, professionalism, creativity, expertise, and friendliness are the things that I bring to a photo shoot (not ego.)

Please take a look at to see some of my food images and prepare to get hungry.

Some of my product work can be seen at

I look forward to your comments and critiques of the work.

My website is at and this blog is at

Scallops on a plate at a high end restaurant







Serving New York City, Philadelphia and all of New Jersey.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment