Vision

Vision

Seeing through the mind of my client has been important part of my photography. Many times, when working directly for a client, they rely on my vision to create art from their products. Other times, the client has a clear vision of what they want and it is my job to understand that and to bring it to life.

When working with an art director however, it is imperative that I be able to see through their eyes. I have to create an image that they and their team have imagined.

Commercial photography has no place for egos. We are a creative team and have to function as a team. If my vision is different than that of the client, it is the client that takes precedence. That being said, after we get the shot that the client is asking for, if it is possible, I will deliver an additional version that gives the client a choice, something above and beyond what is expected.

Please take a look at my images at http://www.njfoodphotographer.com and click on the portfolios to see what you will get if you work with me and my team. See the comments that my clients have made at my KUDOS page.

About Jerry

I was a science teacher for 31 years. During that time I photographed wedding and Bar Mitzvahs for about 15 years but that was in the days before digital. Being a teacher, I had my summers free so I assisted food and commercial still life photographers in NYC for 3 summers and fell in love with it. Having a wife and a mortgage, it was not practical to give up a job in teaching and go into photography so I put off my dream of becoming a food photographer until I retired from teaching. Now I am living my dream - I am a food and product photographer servicing New York City, Philadelphia and all of New Jersey.
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