When you get together with other food photographer, whether its for a workshop or a discussion, the topic of Ugly Food always comes up. “What do you hate to shoot?” It can be soup, potted meat, or curry. But whatever it is, someone always has something they struggle with. But what happens when the food is beautiful? This can be a problem as well, although it is a different type of problem.
When the food looks awesome, you want to keep shooting it. You want to do different angles, different sets, different lighting. The problem is, there is a shot list and a deadline and a client watching. I had that problem yesterday. I have a new client ready to launch a new Argentinian pastry business and the products were beautiful – Alfajores, caramels and lots of goodies. But, alas, there were at least 10 shots to get in 6 hours so, how much playing can you do? The playing is the best part of the day…we call it “Jerry Gone Wild.”