Beautiful Food

When you get together with other food photographer, whether its for a workshop or a discussion, the topic of Ugly Food always comes up. “What do you hate to shoot?” It can be soup, potted meat, or curry. But whatever it is, someone always has something they struggle with. But what happens when the food is beautiful? This can be a problem as well, although it is a different type of problem.

When the food looks awesome, you want to keep shooting it. You want to do different angles, different sets, different lighting. The problem is, there is a shot list and a deadline and a client watching. I had that problem yesterday. I have a new client ready to launch a new Argentinian pastry business and the products were beautiful – Alfajores, caramels and lots of goodies. But, alas, there were at least 10 shots to get in 6 hours so, how much playing can you do? The playing is the best part of the day…we call it “Jerry Gone Wild.”

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About Jerry

I was a science teacher for 31 years. During that time I photographed wedding and Bar Mitzvahs for about 15 years but that was in the days before digital. Being a teacher, I had my summers free so I assisted food and commercial still life photographers in NYC for 3 summers and fell in love with it. Having a wife and a mortgage, it was not practical to give up a job in teaching and go into photography so I put off my dream of becoming a food photographer until I retired from teaching. Now I am living my dream - I am a food and product photographer servicing New York City, Philadelphia and all of New Jersey.
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