It’s been months. A local restaurant has been renovating. They’ve remodeled the inside and now just finished remodeling the outside. It looks fabulous.

Imagine going out with the family or that special someone on a special occasion to a place that is all new and filled with great expectation. Perhaps its Sunday breakfast and you are dreaming of a delicious stack of pancakes, dripping with butter and syrup. The waitress approaches in a new uniform and hands you the menu. But,  its the same old menu with the faded photos of unappetizing food and your heart sinks and the great expectation dies.

The first sense of eating is sight. That is why presentation is given so much weight in fine restaurants. The food has to look good before it is tasted. This first impression most certainly counts and looking at the menu is certainly your first impression.

Photos on websites, ads, flyers and menus must convince the customer of the freshness, high quality and great taste just by looking. When you taste with your eyes, it better taste good.

Times are rough and restaurants are fighting for every customer. Customers want that great experience from when they walk in until when they walk out. They want to look at a menu and know what their meal is going to taste like.

Photographs of your food should represent the best of what you have to offer. Stock photos or photos taken with a “point and shoot” camera just don’t work. Food has to be properly prepared for the camera. Food has to be properly lit to make it look fresh, juicy, and tantalizing. This is where a local professional food photographer comes in. Working with a professional food stylist, and using the best studio lighting and camera equipment, your meals are going to jump off the page.

So, the next time you look at your menu, website or advertisement, use your eyes and imagine what you will be tasting.

You can see more of my work at http://www.photography-by-jerry.com. I Provide professional food photography services for New Jersey at a reasonable rate.

Can you taste it?