What and Why Do We Shoot

National Geographic photographer, Jim Richardson, supposedly said, “If you want to be a better photographer, stand in front of more interesting stuff.” 

Ansel Adams supposedly said, “You don’t take a photograph, you make it.”

So, is the goal to find something interesting and document it or is it to work at making interesting images from whatever is in front of you? Or do we do both?

Are you familiar with Edward Westons still life images? He takes ordinary objects and makes them into (in my opinion) beautiful subjects.  Weston said, “Anything that excites me for any reason, I will photograph; not searching for unusual subject matter but making the commonplace unusual.”

Personally, I love still life. It is extremely challenging knowing that every little facet of the image is your responsibility. Tiny little tweaks of the light or turning a fruit or moving a crumb have tremendous effects on the resulting image. But then again, I also enjoy landscape photography, using my best technical skills to capture what is in front of me. And then there’s travel, wildlife (especially birds) and don’t forget flowers. Each with its own set of skills and appreciation. The photography that I find most difficult, and frustrating is street photography and capturing that definitive moment.

So, think for a moment. What do you like to photograph and WHY? Do you search out interesting places? Are you chasing light? Are you looking for the definitive moment? What gets you excited about your work. Do you say to yourself, “I wish that I…” Thinking is probably the most important tool in photography.

“It is an illusion that photos are made with the camera… they are made with the eye, heart and head.” – Henri Cartier-Bresson

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Latest Food Photo Book

Click on the “View Larger ” button to go to the photo book.

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Time Flies

As Groucho Marx once said, “Time flies like an arrow. Fruit flies like a banana.” I think both statements are true. It is now the Autumnal Equinox and summer is over. Before you know it, it will be Halloween, Thanksgiving, Chanukah and Christmas. Is your business ready for the holidays? It’s time to do photography for those holidays now. So, happy Autumnal Equinox to everyone.

Speaking of holidays, I want to wish everyone a sweet and happy new year if you celebrate Rosh Hashanah and of course an easy fast on Yom Kippur.

Rotten Luck- averted

In my last message, I told you about the failure of my computer. Well, I have my new Mac Studio and it is running nicely and all my files have been restored (I hope.) The only loss I suffered was of the backup. I had to erase the backup drive after my restore and start over again. That being said, it was only old files that I might have erased that are gone and I don’t think that I’ve erased any accidentally. So, all is good as far as that is concerned.

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When It Rains…It Pours

Happy Labor Day

As a kid, I used to look forward to Labor Day and watching the Jerry Lewis Telethon. I never really associated Labor Day and the heartbreak of the summer vacation being over. As an adult however, being a teacher for over 31 years, Labor Day has always been a time of stress and going back to work with a new set of students…very stressful. But now, as a working photographer, Labor Day is a time to appreciate my clients and say thank you for allowing me to provide you with the photographs that your business needs. I am very gratful for my loyal clients.

Rotten Luck

When it rains, it pours. My computer died a couple of weeks ago and I had to bring it in for service. They thought that the drives had to be erased and and the operating system re-installed. This took about 4 days. Luckily I have my laptop and my wife’s computer and the one in the studio. I had a small job to do and tried all 3 of these machines and was most comfortable on my wife’s computer. This meant throwing her off the machine for a day but she used the iPad so all was good (eventually.)

So I got my computer back (very happy that they didn’t charge me anything) and got to work on restoring my backup. About 4 hours into the restore (almost half done) the computer screen goes completely black. I could not get the machine to boot up again. So, I take everything apart again and bring it back for repair. This time, they have trouble getting the machine to boot so, it’s another week of diagnosis and repair. This time, they had to replace parts so, it was not free. I was shocked that they were able to get it working again. Because I had no confidence in getting my machine back, I ordered a new machine which will not be arriving for about a month. I couldn’t be without a computer for that long so, I paid for the repair of my old machine. (I didn’t realize that my “top of the line” computer was actually almost 7 years old and technology has passed us by.)

Now, I have to try the restore of the backup again onto the repaired machine, but this time I see that my external data drive with all of my client’s photos is dead. Fortunately, the backup is good. My client data is 7.5 Terabytes on a 5 disk RAID array. After emailing back and forth with tech support we determine that the array is really dead. So, I think I’ll keep my 5 data drives and put them into a new array enclosure, but lo and behold, they are no longer manufactured. So, where do I turn? EBAY. I found one drive for sale at auction (with several bidders.) Now my luck is improving…I win the auction (although a little more expensive than I was hoping.) Meanwhile, my computer’s internal drive is restored and so far, everything seems to be working.

So, the replacement used RAID array finally came and it took about an hour to get it up and running, another hour to get it working with the computer and it is going to be a few days to restore the 7.5 Terabytes of client data to it.  And when this is all done, and everything working again, my new computer will be arriving and I’ll have to start all over again. So, if you have been wondering what I’ve been doing for the past 2 weeks, there it is.

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Flip Book

I found a website that creates an online flip book from a PDF file so I uploaded my blurb book for you to enjoy.

https://online.fliphtml5.com/ludua/hmyd/

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Wow!

That’s what I said when I went out to the driveway to help my client bring in their products.

You see, the shoot before the one we were doing was to create an image for a van wrap, I had an overlay of the van and worked in Lightroom to position the flavor cues of this awesome premium ice cream. It was hard to imagine what the final van would look like with a 20 Ft. (6.1m) image wrapped around it.

Thanks to the help of Chef Kersti of Butterfly Gourmet Media. my food stylist, and some Photoshop magic, we pulled it off. All I could say was, “Wow.”

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Spring Brings Rebirth

Spring is a time of rebirth. The plants are blossoming and the animals are mating. Life seems to be getting back to normal.

Life is returning to normal for me as well. Now that I’ve been vaccinated I am willing to work with clients in person that have also been fully vaccinated. Fully vaccinated means two weeks after the last dose (dose 2 for Pfizer and Moderna and dose 1 for J&J.)

So, let’s drink a toast to Spring and the beginning of the return to normalcy.

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Google Sites

Did you know that you can create a website on Google for free? Just visite sites.google.com to get started. Here is a link to what I created there…please let me know what you think in the comments. https://sites.google.com/view/photographybyjerryllc/home

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Must See

 

Since I added a few new images to the book, the link no longer worked so, I’ve updated the links. I apologize if anyone tried to see the book and was not able to.

I dare you to look at these images and not get hungry. 100 pages (76 images) of sheer deliciousness. You really have to see this. Food Photography at its best.

Just CLICK HERE or on the image below and give the page a minute to load…it’s quite large.

Click on the bottom right corner and turn the page. ENJOY!

Food Photography Book

Food Photography Photo Book

 

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Learn Moody Photography

CLOSED – all seats are taken

Styling*Lighting*Shooting*Post-Production

Did you ever admire those dark, moody food images thatthat not only create a mood, but also, just make your mouth water? Well, here’s the program you’ve been asking for. Photographer Simi Jois (www.simijois.com) will be presenting a workshop on Zoom on how to style, light, and shoot those moody images.

Learn how to create a mood, while Jerry Deutsch (www.njfoodphotographer.com), a food and product photographer, will be doing the post-production. Learn how to get that image from the camera to the screen or print.emphasizing your food.

Simi says, “Jerry is my first teacher, I have learned a lot from him and he is a Photoshop genius. I’m thrilled to have him do a workshop with me. It will be a great learning experience for all of us. I cannot wait to learn, please join me“

The workshop will take place on May 5, 2020, at 11 am Central Time (that’s Noon Eastern Time) and will take you from start to finish. A question and answer period following the presented material.

We know that times are tough right now and many of you are not working, so the cost of this workshop is a mere $10.00 payable by PayPal.

Contact Simi at turmeric53@gmail.com or through Facebook/Instagram Direct Message. To guarantee your seat, make your $10 payment, payable to cjois@jois.net through PayPal. Space is limited so act now to guarantee your spot.

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